Is Your Website Designed With Your Customers In Mind?
When considering Web design, entrepreneurs have a number of different questions on their minds. Does my chosen design represent my brand in the best possible way? Will the website structures and images...
View Article4 Steps To Create A Powerful, Personal Brand
When I say banana, orange, watermelon, lemon, or strawberry, does anything come to mind other than fruit? What if I didn’t first put fruit into your mind and instead simply said the word “Apple?”...
View ArticleLook Under The Hood: 3 Rules For Buying A Website
When buying a website, there are several aspects of due diligence that you must adhere to, especially when researching the seller and their claims. It’s easy to forget the more technical aspects of...
View Article5 Keys To Creating A Successful Online Promotion
In order to accelerate your brand’s growth, you have to increase online awareness and engagement. And online promotions such as contests, giveaways and sweepstakes are one of the best marketing tools...
View Article7 Tips For Getting Right Followers on Pinterest
After you get your new business Pinterest profile set up, the next challenge is probably the biggest: how to get high-quality followers, so you can start having real conversations and generating...
View Article4 Pieces Of Advice For Female Social Entrepreneurs
Ten years ago, social entrepreneurship was a pretty lonely field. There weren’t degree programs or associations; impact investing and microfinance were barely even recognized terms. Even...
View ArticleKNOW YOUR P’S: 3 WAYS TO INTEGRATE TRADITIONAL AND SOCIAL MARKETING
Traditional marketers understand marketing to be comprised of four mixed facets, known as the Four P’s: Price, Product, Placement and Promotion. There are different theories about where social media...
View Article5 REASONS YOUR WEBSITE SHOULD USE RESPONSIVE WEB DESIGN
Responsive Web Design (RWD) has gained popularity of late as a technique for implementing the HTML & CSS code of your website in such a way as to provide the same functionality to desktop, tablet...
View Article7 STEPS TO A HEADACHE-FREE WEBSITE MAKEOVER
There comes a time when every business’ website needs a fresh start — whether launching a new product or service, changing up the team, developing a new brand identity or noticing that your website...
View ArticleHOW TO USE COUPONS TO PROMOTE YOUR LOCAL BUSINESS
Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider. They can drastically impact the effectiveness of existing marketing efforts by...
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