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Is Your Website Designed With Your Customers In Mind?

When considering Web design, entrepreneurs have a number of different questions on their minds. Does my chosen design represent my brand in the best possible way? Will the website structures and images...

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4 Steps To Create A Powerful, Personal Brand

When I say banana, orange, watermelon, lemon, or strawberry, does anything come to mind other than fruit? What if I didn’t first put fruit into your mind and instead simply said the word “Apple?”...

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Look Under The Hood: 3 Rules For Buying A Website

When buying a website, there are several aspects of due diligence that you must adhere to, especially when researching the seller and their claims. It’s easy to forget the more technical aspects of...

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5 Keys To Creating A Successful Online Promotion

In order to accelerate your brand’s growth, you have to increase online awareness and engagement. And online promotions such as contests, giveaways and sweepstakes are one of the best marketing tools...

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7 Tips For Getting Right Followers on Pinterest

After you get your new business Pinterest profile set up, the next challenge is probably the biggest: how to get high-quality followers, so you can start having real conversations and generating...

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4 Pieces Of Advice For Female Social Entrepreneurs

  Ten years ago, social entrepreneurship was a pretty lonely field. There weren’t degree programs or associations; impact investing and microfinance were barely even recognized terms. Even...

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KNOW YOUR P’S: 3 WAYS TO INTEGRATE TRADITIONAL AND SOCIAL MARKETING

Traditional marketers understand marketing to be comprised of four mixed facets, known as the Four P’s: Price, Product, Placement and Promotion. There are different theories about where social media...

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5 REASONS YOUR WEBSITE SHOULD USE RESPONSIVE WEB DESIGN

Responsive Web Design (RWD) has gained popularity of late as a technique for implementing the HTML & CSS code of your website in such a way as to provide the same functionality to desktop, tablet...

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7 STEPS TO A HEADACHE-FREE WEBSITE MAKEOVER

  There comes a time when every business’ website needs a fresh start — whether launching a new product or service, changing up the team, developing a new brand identity or noticing that your website...

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HOW TO USE COUPONS TO PROMOTE YOUR LOCAL BUSINESS

    Coupons should be a part of your local online marketing strategy.  If they are not right now, you should reconsider.  They can drastically impact the effectiveness of existing marketing efforts by...

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